A web application that connects therapists and their clients
Terapie.cz — Innovating Psychotherapy
In 2020, the psychotherapist community in the Czech Republic united to offer free mental health support to frontline workers and others affected by the covid-19 pandemic. This project was organized by the NGO Dělám, co můžu. During the project, they built an active community of therapist and discovered a number of opportunities to improve mental health care in the Czech Republic.
The NGO joined their forces with the design & innovation company Stride XL (that's my folks!) and software developers from Notum Technologies. Together, they conducted research among both psychotherapists and their clients and proposed a new service~product that would nurture the therapist community and bridge the gap between therapists and people in need of mental health support.
On the other hand, therapists don't like to do their own marketing and promote their services — they don't have the time and technical skills, and some even consider it immoral. As a result, it is difficult for them to reach new clients. The psychotherapy market is based on personal recommendations.
I observed parts of my first therapy experience with the eyes of a researcher, curious about my emotions, motivations, goals, and frustrations. I started writing a diary and mapping my therapy-seeking journey. This helped me to understand our users on a whole new level.
The MVP contained two sides of the app: the public (client) side and the therapist side. The main goal of the public side was to help people start therapy. It included the following features:
On the other hand, the therapist side focused on setting up a therapist profile and communication with clients. Here we addressed therapists' frustration we discovered in the research: therapists want to have their personal profile on the internet (and reach new clients) but they are often uncomfortable around technologies and don't have any marketing knowledge.
What happened next
12 months after the project launch, we had over 130 therapist on our website providing both online and in-person therapy. (That's a success! Czech psychotherapy market is in its infancy. 🍼)
As of March 2022, the number is around 200 therapists on board.
In one year, over 2 500 people found a therapist on our website — including 32 people who couldn't afford therapy on their own but we were able to help them with our charitable fundraising.
We started providing mental wellbeing support for companies and their employees. Thanks to our services, companies can offer mental health care as one the employees' benefits. (And we built a UI for that, too! 🖌️)
We offer educational content and organize frequent events, such as lectures, workshops, and webinars. In total, our webinars were seen by over 200k people.
Thank you for reading! Any questions or remarks? Feel free to reach out to me, I'm always up for a chat 🤗